FOOD & DRINK FOUNDERS: 5 Things to Get Right Before Launch - Download Now

FOOD & DRINK FOUNDERS: 5 Things to Get Right Before Launch - Download Now

FOOD & DRINK FOUNDERS: 5 Things to Get Right Before Launch - Download Now

Hero Background

Shelf-ready branding built to launch.

Brand identity and packaging that wins the 3 seconds on shelf. Launch-ready in 6–8 weeks

Book a Discovery Call

Hero Background

Shelf-ready branding built to launch.

Brand identity and packaging that wins the 3 seconds on shelf. Launch-ready in 6–8 weeks

Book a Discovery Call

Hero Background

Shelf-ready branding built to launch.

Brand identity and packaging that wins the 3 seconds on shelf. Launch-ready in 6–8 weeks

Book a Discovery Call

20+ YEARS EXPERIENCE

Professional experience includes

20+ YEARS EXPERIENCE

Professional experience includes

20+ YEARS EXPERIENCE

Professional experience includes

WHAT SHELF-READY MEANS

A launch built to last

Not just a logo. A complete system, identity, packaging, and production-ready files, designed to hold its own next to brands already on shelf.

Stands out

A complete system built to hold its own next to brands already on shelf.

Holds up

Production-ready and retailer-ready, at any scale.

Sells

Built around how shoppers actually choose.

WHAT SHELF-READY MEANS

A launch built to last

Not just a logo. A complete system, identity, packaging, and production-ready files, designed to hold its own next to brands already on shelf.

Stands out

A complete system built to hold its own next to brands already on shelf.

Holds up

Production-ready and retailer-ready, at any scale.

Sells

Built around how shoppers actually choose.

WHAT SHELF-READY MEANS

A launch built to last

Not just a logo. A complete system, identity, packaging, and production-ready files, designed to hold its own next to brands already on shelf.

Stands out

Launch Confidently

A complete system built to hold its own next to brands already on shelf.

Holds up

Launch Confidently

Production-ready and retailer-ready, at any scale.

Sells

Launch Confidently

Built around how shoppers actually choose.

WHAT’S INCLUDED

Everything you need to launch with confidence.

Everything from strategy to shelf, handled end to end, so nothing gets missed and nothing's left for you to chase down.

Brand strategy & positioning

Direct access to me, start to finish

Production-ready artwork

Visual identity system

Packaging design, full range

Brand guidelines for what's next

WHAT’S INCLUDED

Everything you need to launch with confidence.

Everything from strategy to shelf, handled end to end, so nothing gets missed and nothing's left for you to chase down.

Brand strategy & positioning

Direct access to me, start to finish

Production-ready artwork

Visual identity system

Packaging design, full range

Brand guidelines for what's next

WHAT’S INCLUDED

Everything you need to launch with confidence.

Everything from strategy to shelf, handled end to end, so nothing gets missed and nothing's left for you to chase down.

Brand strategy & positioning

Direct access to me, start to finish

Production-ready artwork

Visual identity system

Packaging design, full range

Brand guidelines for what's next

WORKING TOGETHER

WORKING TOGETHER

Building a brand can feel overwhelming without clear direction. This process is designed to simplify the journey, helping ambitious founders move from early ideas to a confident, shelf-ready brand system.

[01]

Define: 2 weeks

We uncover what makes your product different and build a clear strategic direction before design begins.

[02]

Create: 3–4 weeks

We craft a distinctive brand identity and packaging that customers notice, trust and choose.

[03]

Launch: 1–2 weeks

You receive everything needed to launch confidently, from production-ready artwork to the assets that support future growth.

Recent Work

SELECTED WORK

Brand Logo
Guts to Glory

Brand creation

Brand Logo
Indulge

Brand refresh

Book a Discovery Call

Recent Work

SELECTED WORK

Brand Logo
Guts to Glory

Brand creation

Brand Logo
Indulge

Brand refresh

Book a Discovery Call

Recent Work

SELECTED WORK

Brand Logo
Guts to Glory

Brand creation

Brand Logo
Indulge

Brand refresh

Book a Discovery Call

WHO IT’S FOR

Let’s start with where you are right now.

A brand should do the selling before you even open your mouth. 


01

Bringing something new to market, or a full refresh

02

Want it to perform on shelf, not just look good in a deck

03

Want direct access to the person doing the work

04

Ready to move, brief or ambition, either is enough

If you're still deciding whether your brand is worth investing in, that's a different conversation, and not one for this page. If it isn't, you're in the right place.

WHO IT’S FOR

Let’s start with where you are right now.

A brand should do the selling before you even open your mouth. 


01

Bringing something new to market, or a full refresh

02

Want it to perform on shelf, not just look good in a deck

03

Want direct access to the person doing the work

04

Ready to move, brief or ambition, either is enough

If you're still deciding whether your brand is worth investing in, that's a different conversation, and not one for this page. If it isn't, you're in the right place.

WHO IT’S FOR

Let’s start with where you are right now.

A brand should do the selling before you even open your mouth. 


01

Bringing something new to market, or a full refresh

02

Want it to perform on shelf, not just look good in a deck

03

Want direct access to the person doing the work

04

Ready to move, brief or ambition, either is enough

If you're still deciding whether your brand is worth investing in, that's a different conversation, and not one for this page. If it isn't, you're in the right place.

INVESTMENT

Clear scope.
Clear cost.

You'll have a full quote, within 2 business days of your call.

Every launch is scoped individually, product range, timeline, and production shape it. You'll know exactly what's included and what it costs before you commit to anything.

Book a Discovery Call

INVESTMENT

Clear scope.
Clear cost.

You'll have a full quote, within 2 business days of your call.

Every launch is scoped individually, product range, timeline, and production shape it. You'll know exactly what's included and what it costs before you commit to anything.

Book a Discovery Call

INVESTMENT

Clear scope.
Clear cost.

You'll have a full quote, within 2 business days of your call.

Every launch is scoped individually, product range, timeline, and production shape it. You'll know exactly what's included and what it costs before you commit to anything.

Book a Discovery Call

"A trusted creative partner whose strategic thinking, communication and attention to detail have played a vital role in growing our brands."

PUYAN MOSLEHI

Founder & Sales Director, Novel Foods International

"A trusted creative partner whose strategic thinking, communication and attention to detail have played a vital role in growing our brands."

PUYAN MOSLEHI

Founder & Sales Director, Novel Foods International

"A trusted creative partner whose strategic thinking, communication and attention to detail have played a vital role in growing our brands."

PUYAN MOSLEHI

Founder & Sales Director, Novel Foods International

"Our brand gained clarity and distinctiveness through an identity system that balanced heritage with a modern wellness positioning."

COLIN CARTER

CEO, Four Leaf Farmacy

"Our brand gained clarity and distinctiveness through an identity system that balanced heritage with a modern wellness positioning."

COLIN CARTER

CEO, Four Leaf Farmacy

"Our brand gained clarity and distinctiveness through an identity system that balanced heritage with a modern wellness positioning."

COLIN CARTER

CEO, Four Leaf Farmacy

"Joe's work has been transformational to our brand. His understanding of hierarchy and attention to detail have helped us communicate our brand values perfectly."

INES NIETO

FOUNDER SU FIRE NUTS

"Joe's work has been transformational to our brand. His understanding of hierarchy and attention to detail have helped us communicate our brand values perfectly."

INES NIETO

FOUNDER SU FIRE NUTS

"Joe's work has been transformational to our brand. His understanding of hierarchy and attention to detail have helped us communicate our brand values perfectly."

INES NIETO

FOUNDER SU FIRE NUTS

FAQs

Glad you asked

Is Hey Joe Studio right for my business?

I work exclusively with ambitious food & drink founders who are launching, refreshing or growing their brand. Whether you’re bringing a new product to market or looking to stand out on shelf, every project is tailored to your goals.

What does the process look like?

Every project is different, but most follow three stages: Discover, Design and Deliver. I begin by understanding your business and audience, develop strategic creative concepts, then refine and prepare everything ready for launch.

Do I need to have everything figured out before we start?

Not at all. Many founders come with a great product but need help refining their positioning, visual identity or packaging. We’ll work together to clarify what’s needed before any design begins.

How long does a typical project take?

Timescales vary depending on scope, but most branding projects take between 6–8 weeks. I’ll always provide a clear timeline before we begin.

Can you help after launch?

Absolutely. Many clients continue working with me as their creative partner, whether that’s new packaging, product launches, retailer presentations or ongoing brand development.

What happens after I book a discovery call?

We’ll have a relaxed, no-obligation conversation about your business, your goals and where you need support. If we’re a good fit, I’ll recommend the best next step and provide a clear proposal.

FAQs

Glad you asked

Is Hey Joe Studio right for my business?

I work exclusively with ambitious food & drink founders who are launching, refreshing or growing their brand. Whether you’re bringing a new product to market or looking to stand out on shelf, every project is tailored to your goals.

What does the process look like?

Every project is different, but most follow three stages: Discover, Design and Deliver. I begin by understanding your business and audience, develop strategic creative concepts, then refine and prepare everything ready for launch.

Do I need to have everything figured out before we start?

Not at all. Many founders come with a great product but need help refining their positioning, visual identity or packaging. We’ll work together to clarify what’s needed before any design begins.

How long does a typical project take?

Timescales vary depending on scope, but most branding projects take between 6–8 weeks. I’ll always provide a clear timeline before we begin.

Can you help after launch?

Absolutely. Many clients continue working with me as their creative partner, whether that’s new packaging, product launches, retailer presentations or ongoing brand development.

What happens after I book a discovery call?

We’ll have a relaxed, no-obligation conversation about your business, your goals and where you need support. If we’re a good fit, I’ll recommend the best next step and provide a clear proposal.

FAQs

Glad you asked

Is Hey Joe Studio right for my business?

I work exclusively with ambitious food & drink founders who are launching, refreshing or growing their brand. Whether you’re bringing a new product to market or looking to stand out on shelf, every project is tailored to your goals.

What does the process look like?

Every project is different, but most follow three stages: Discover, Design and Deliver. I begin by understanding your business and audience, develop strategic creative concepts, then refine and prepare everything ready for launch.

Do I need to have everything figured out before we start?

Not at all. Many founders come with a great product but need help refining their positioning, visual identity or packaging. We’ll work together to clarify what’s needed before any design begins.

How long does a typical project take?

Timescales vary depending on scope, but most branding projects take between 6–8 weeks. I’ll always provide a clear timeline before we begin.

Can you help after launch?

Absolutely. Many clients continue working with me as their creative partner, whether that’s new packaging, product launches, retailer presentations or ongoing brand development.

What happens after I book a discovery call?

We’ll have a relaxed, no-obligation conversation about your business, your goals and where you need support. If we’re a good fit, I’ll recommend the best next step and provide a clear proposal.

Ready to stop 
blending in?

One conversation is enough to know if we're the right fit.

Book a Discovery Call

Ready to stop 
blending in?

One conversation is enough to know if we're the right fit.

Book a Discovery Call

Ready to stop 
blending in?

One conversation is enough to know if we're the right fit.

Book a Discovery Call