FOOD & DRINK FOUNDERS: 5 Things to Get Right Before Launch - Download Now

FOOD & DRINK FOUNDERS: 5 Things to Get Right Before Launch - Download Now

FOOD & DRINK FOUNDERS: 5 Things to Get Right Before Launch - Download Now

Hero Background

Don't just sit on the shelf.
Own it.

Food & drink founders get 3 seconds in the aisle. I build brands that make them count.

Book a Discovery Call

Hero Background

Don't just sit on the shelf.
Own it.

Food & drink founders get 3 seconds in the aisle. I build brands that make them count.

Book a Discovery Call

Hero Background

Don't just sit on the shelf.
Own it.

Food & drink founders get 3 seconds in the aisle. I build brands that make them count.

Book a Discovery Call

20+ YEARS EXPERIENCE

Professional experience includes

20+ YEARS EXPERIENCE

Professional experience includes

20+ YEARS EXPERIENCE

Professional experience includes

WHAT I DO

Strategic branding and packaging for ambitious food & drink founders, designed to help products earn trust quickly and stand out confidently on shelf.

ะ•xplore Project

01.

The Shelf-Ready Brand Launch

For founders launching a first product who want a complete brand, ready for shelf from day one.

02.

Brand Refresh & Rebrand

For growing brands with traction that have outgrown their look, whether it needs a tweak or a total rethink.

03.

Packaging Design

For established brands who want their packaging refreshed, without changing their identity.

WHAT I DO

Strategic branding and packaging for ambitious food & drink founders, designed to help products earn trust quickly and stand out confidently on shelf.

01.

The Shelf-Ready Brand Launch

For founders launching a first product who want a complete brand, ready for shelf from day one.

ะ•xplore Project

02.

Brand Refresh & Rebrand

For growing brands with traction that have outgrown their look, whether it needs a tweak or a total rethink.

03.

Packaging Design

For established brands who want their packaging refreshed, without changing their identity.

ะ•xplore Project

WHAT I DO

Strategic branding and packaging for ambitious food & drink founders, designed to help products earn trust quickly and stand out confidently on shelf.

01.

The Shelf-Ready Brand Launch

For founders launching a first product who want a complete brand, ready for shelf from day one.

ะ•xplore Project

02.

Brand Refresh & Rebrand

For growing brands with traction that have outgrown their look, whether it needs a tweak or a total rethink.

03.

Packaging Design

For established brands who want their packaging refreshed, without changing their identity.

ะ•xplore Project

TESTIMONIALS

What founders say

"A trusted creative partner whose strategic thinking, communication and attention to detail have played a vital role in growing our brands."

PUYAN M.

Founder & Sales Director, Novel Foods International

"Joe created a standout identity and packaging system for Guts to Glory, giving the brand real shelf presence and a strong foundation for growth."

COLIN CARTER

CEO, Four Leaf Farmacy

"Our brand gained clarity and distinctiveness through an identity system that balanced heritage with a modern wellness positioning."

COLIN CARTER

CEO, Four Leaf Farmacy

TESTIMONIALS

What founders say

"A trusted creative partner whose strategic thinking, communication and attention to detail have played a vital role in growing our brands."

PUYAN M.

Founder & Sales Director, Novel Foods International

"Joe created a standout identity and packaging system for Guts to Glory, giving the brand real shelf presence and a strong foundation for growth."

COLIN CARTER

CEO, Four Leaf Farmacy

"Our brand gained clarity and distinctiveness through an identity system that balanced heritage with a modern wellness positioning."

COLIN CARTER

CEO, Four Leaf Farmacy

TESTIMONIALS

What founders say

"A trusted creative partner whose strategic thinking, communication and attention to detail have played a vital role in growing our brands."

PUYAN M.

Founder & Sales Director, Novel Foods International

"Joe created a standout identity and packaging system for Guts to Glory, giving the brand real shelf presence and a strong foundation for growth."

COLIN CARTER

CEO, Four Leaf Farmacy

"Our brand gained clarity and distinctiveness through an identity system that balanced heritage with a modern wellness positioning."

COLIN CARTER

CEO, Four Leaf Farmacy

MEET THE FOUNDER

20+ years helping brands launch, grow and evolve

Iโ€™m Joe, the founder and Creative Director of Hey Joe Studio.

Over the past 20+ years Iโ€™ve worked with ambitious startups and global brands including Starbucks, Unilever and Diageo.

Today, I partner exclusively with food & drink founders to build brands people choose.

More about Joe

MEET THE FOUNDER

20+ years helping brands launch, grow and evolve

Iโ€™m Joe, the founder and Creative Director of Hey Joe Studio.

Over the past 20+ years Iโ€™ve worked with ambitious startups and global brands including Starbucks, Unilever and Diageo.

Today, I partner exclusively with food & drink founders to build brands people choose.

More about Joe

MEET THE FOUNDER

20+ years helping brands launch, grow and evolve

Iโ€™m Joe, the founder and Creative Director of Hey Joe Studio.

Over the past 20+ years Iโ€™ve worked with ambitious startups and global brands including Starbucks, Unilever and Diageo.

Today, I partner exclusively with food & drink founders to build brands people choose.

More about Joe

WORKING TOGETHER

WORKING TOGETHER

Building a brand can feel overwhelming without clear direction. This process is designed to simplify the journey, helping ambitious founders move from early ideas to a confident, shelf-ready brand system.

[01]

Define

We uncover what makes your product different and build a clear strategic direction before design begins.

[02]

Create

We craft a distinctive brand identity and packaging that customers notice, trust and choose.

[03]

Launch

You receive everything needed to launch confidently, from production-ready artwork to the assets that support future growth.

FAQs

Glad you asked

Is Hey Joe Studio right for my business?

I work exclusively with ambitious food & drink founders who are launching, refreshing or growing their brand. Whether youโ€™re bringing a new product to market or looking to stand out on shelf, every project is tailored to your goals.

What does the process look like?

Every project is different, but most follow three stages: Discover, Design and Deliver. I begin by understanding your business and audience, develop strategic creative concepts, then refine and prepare everything ready for launch.

Do I need to have everything figured out before we start?

Not at all. Many founders come with a great product but need help refining their positioning, visual identity or packaging. Weโ€™ll work together to clarify whatโ€™s needed before any design begins.

How long does a typical project take?

Timescales vary depending on scope, but most branding projects take between 6โ€“8 weeks. Iโ€™ll always provide a clear timeline before we begin.

Can you help after launch?

Absolutely. Many clients continue working with me as their creative partner, whether thatโ€™s new packaging, product launches, retailer presentations or ongoing brand development.

What happens after I book a discovery call?

Weโ€™ll have a relaxed, no-obligation conversation about your business, your goals and where you need support. If weโ€™re a good fit, Iโ€™ll recommend the best next step and provide a clear proposal.

FAQs

Glad you asked

Is Hey Joe Studio right for my business?

I work exclusively with ambitious food & drink founders who are launching, refreshing or growing their brand. Whether youโ€™re bringing a new product to market or looking to stand out on shelf, every project is tailored to your goals.

What does the process look like?

Every project is different, but most follow three stages: Discover, Design and Deliver. I begin by understanding your business and audience, develop strategic creative concepts, then refine and prepare everything ready for launch.

Do I need to have everything figured out before we start?

Not at all. Many founders come with a great product but need help refining their positioning, visual identity or packaging. Weโ€™ll work together to clarify whatโ€™s needed before any design begins.

How long does a typical project take?

Timescales vary depending on scope, but most branding projects take between 6โ€“8 weeks. Iโ€™ll always provide a clear timeline before we begin.

Can you help after launch?

Absolutely. Many clients continue working with me as their creative partner, whether thatโ€™s new packaging, product launches, retailer presentations or ongoing brand development.

What happens after I book a discovery call?

Weโ€™ll have a relaxed, no-obligation conversation about your business, your goals and where you need support. If weโ€™re a good fit, Iโ€™ll recommend the best next step and provide a clear proposal.

FAQs

Glad you asked

Is Hey Joe Studio right for my business?

I work exclusively with ambitious food & drink founders who are launching, refreshing or growing their brand. Whether youโ€™re bringing a new product to market or looking to stand out on shelf, every project is tailored to your goals.

What does the process look like?

Every project is different, but most follow three stages: Discover, Design and Deliver. I begin by understanding your business and audience, develop strategic creative concepts, then refine and prepare everything ready for launch.

Do I need to have everything figured out before we start?

Not at all. Many founders come with a great product but need help refining their positioning, visual identity or packaging. Weโ€™ll work together to clarify whatโ€™s needed before any design begins.

How long does a typical project take?

Timescales vary depending on scope, but most branding projects take between 6โ€“8 weeks. Iโ€™ll always provide a clear timeline before we begin.

Can you help after launch?

Absolutely. Many clients continue working with me as their creative partner, whether thatโ€™s new packaging, product launches, retailer presentations or ongoing brand development.

What happens after I book a discovery call?

Weโ€™ll have a relaxed, no-obligation conversation about your business, your goals and where you need support. If weโ€™re a good fit, Iโ€™ll recommend the best next step and provide a clear proposal.

Ready to stop โ€จblending in?

One conversation is enough to know if we're the right fit.

Book a Discovery Call

Ready to stop โ€จblending in?

One conversation is enough to know if we're the right fit.

Book a Discovery Call

Ready to stop โ€จblending in?

One conversation is enough to know if we're the right fit.

Book a Discovery Call