The founders described the brand better than anyone: not a corporate lab, but the family farmhouse kitchen, where remedies were made with real ingredients and the advice came from someone who knew you. So I took them at their word. The mark starts as a simple farmhouse, then loses half of itself. What's left is an F, with the wall, roof and window doing double duty. One shape, two meanings, and a detail that rewards a second glance. Stripped back to one bold form, it holds up anywhere, from the smallest sachet to a favicon, and works on its own or alongside the wordmark. Muted greens, warm creams and earthy neutrals sit alongside a confident, legible serif, while fresh pops of colour and real people in natural light keep things optimistic and community-minded. Honest, warm and easy to trust.